About us

Where it all begins. RookieUSA is a KID's-ONLY retail destination, providing a head-to-toe selection of the most premium Kid's sports and lifestyle apparel from the biggest brands - Nike, Jordan, Converse, Hurley and Levi's.

Each year, the Rookie USA Kids Fashion Show benefits a charity that supports children in need. Past organizations that have partnered with Rookie USA include Derek Jeter’s Turn 2 Foundation, The Carmelo Anthony Foundation, The Victor Cruz Foundation, CC Sabathia's PitCCh In Foundation, and K.I.D.S. (Kids in Distressed Situations). 

Follow the Rookie USA page for the latest styles from Nike, Jordan, Converse, Hurley, and Levi’s. 

ROOKIE全球連鎖國際品牌童裝店隸屬世界童裝零售巨頭美國「HADDAD」公司旗下，於全球擁有超過 800 間分店，是以“運動、時尚、休閒”為定位的一站式購物平臺，集合了品類豐富、風格各異的品牌與產品，為消費者提供了全面的購物環境及專業的服務。